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Tips on WordPress, online sales and marketing
Practical articles for business owners: how to make your website faster, your store sell more and your ads stop wasting budget.
Local SEO: how to get found by clients in your city
Google Business Profile, reviews and city pages: what brings a local business the most calls.
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Why WordPress is still the best choice for small and medium business websites
What you gain and what you lose when you build on WordPress instead of a closed platform, and when it…
Campaign landing pages: what they need for your ads to work
Why an ad shouldn’t point to your home page, and what a page that turns a click into an enquiry…
How to launch a WooCommerce store: from catalogue to first order
The order of steps that saves weeks: categories, attributes, payments, shipping and a test purchase.
WooCommerce or Shopify: which is better for your online store
Costs, local card payments, couriers and freedom to customise: an unbiased comparison.
Google Ads or Meta ads: where to spend your first online store budget
When the customer is already searching for the product and when you still need to spark their interest, and how…
How to write a service page that brings in enquiries
The structure we use for service pages: problem, solution, proof, price and a clear next step.
WordPress site speed: what we check before handing over a website
Images, caching, fonts and plugins. The checklist we go through on every project.
GA4 for website owners: 5 reports worth following
You don’t need to be an analyst. These five views tell you almost everything you need for decisions about your…
SEO for online stores: categories, filters and duplicate pages
Why filters can create thousands of useless pages and how to prevent it.
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