Campaign landing pages: what they need for your ads to work

You pay for every click, then send the visitor to your home page where they have to hunt for whatever caught their interest. A landing page solves that: one offer, one goal, one button.

What it must have

• A headline that repeats the promise from the ad. If the ad says “AC repair within 24h”, the top of the page must say the same.
• A clear offer: what I get, for how much and by when.
• Proof: reviews, client logos, photos of your work, guarantees.
• One call to action, repeated several times down the page.
• A short form: name, phone or email and a message. Every extra field reduces the number of enquiries.

What to remove

The main menu, links to other services and anything else that distracts. A visitor from an ad should have only two choices: send an enquiry or leave.

Codema tip Write two versions of the headline and run them at the same time. After two weeks the data shows which one brings more enquiries, no guesswork needed.

Speed is part of the offer

A landing page must open within a couple of seconds on a phone. Every second of waiting reduces the number of people who even see your offer.

Tracking

Form submissions, phone clicks and WhatsApp clicks must be set up as conversions in Google Ads and the Meta pixel. Only then can campaigns optimise for enquiries rather than clicks.