SEO for online stores: categories, filters and duplicate pages

SEO for a store is not the same as SEO for a blog. The biggest problems come from structure: categories, filters and products that are almost identical.

Categories are your most important pages

People most often search for a category (“double bed linen”), not a specific product. That is why every important category needs a short, useful text, a good title and description, and a clear place in the menu.

Filters create duplicate pages

Every filter combination can create a new URL. Without rules, Google wastes time on thousands of nearly identical pages. We solve this by keeping only the important combinations visible to search engines and giving the rest the right settings.

Products

• Unique descriptions, not a copy from the supplier.
• Structured data (price, availability) so they show up in search results.
• Sold-out products don’t vanish overnight; they stay with a notice or a redirect.

Codema tip Start with your ten best-selling categories. Good copy and structure there bring more than optimising hundreds of individual products.

Speed and mobile

A store that is slow on mobile loses both rankings and customers. That is why technical SEO is always part of the build, not an afterthought.