An Instagram and Facebook product catalogue from WooCommerce

A product catalogue connects your online store to Facebook and Instagram. Products, prices and stock are synced automatically, so you can use them in ads and posts without manual entry.

What you get

• Dynamic ads that show the products a visitor has viewed.
• Product tagging in Instagram posts.
• Collection and carousel ads from your whole range.

How it is connected

From WooCommerce we generate a product feed that refreshes regularly, connect it to Meta Commerce Manager and set up the pixel to track views, add-to-cart events and purchases.

Codema tip Image quality in the catalogue is decisive. The same product with a better photo gets noticeably more clicks.

The most common mistakes

• Catalogue prices don’t match the prices on the website.
• Sold-out products are still being advertised.
• The pixel doesn’t record purchases, so campaigns have no data to optimise on.

All three are solved by regular, automatic catalogue refreshes and a tracking check before the campaign launches.